Kambi Group plc, the leading global sports betting partner, has announced details of the public content sessions that will form part of its upcoming Festival of Sportsbook.

The digital event, which takes place between 15-19 March, will see Kambi's industry experts provide exclusive insights on the key topics impacting the global sports betting landscape, with the content designed for a broad industry audience.

The Festival will be opened by Kambi’s EVP Business and Group Functions Cecilia Wachtmeister, who will discuss current market trends and introduce topics to be featured throughout the week.

The US sports betting landscape will be central to the public content program, as Kambi analyses the development of the market and explores future growth opportunities. In addition, with the recent NFL season now complete, Kambi will also provide a presentation of its annual NFL Season Report, which delves into the player behavioural data behind America's most popular sport.

Further topics to be explored include the technology requirements of a high-performance sportsbook and how the unique data created across Kambi's partner network is leveraged for the benefit of all partners.

Wachtmeister commented: “We are pleased to announce the public sessions for what is sure to be a fascinating week of discussions during Kambi’s Festival of Sportsbook, for which I'm looking forward to giving the keynote address.

“With many states in the process of regulating and others still to come, US sports betting is just getting started. Meanwhile, technology will of course play a crucial role in how the US market and others around the world evolve, so it was only right we gave these topics such prominence in the agenda.”

Kambi has also published details of the invite-only sessions for the Festival of Sportsbook. To view the agenda, receive updates and register your interest, please visit: www.kambi.com/festival.