Malta, 24 November 2016
Kambi Group plc (“Kambi”) signs an agreement with Apuestas Internacionales, S.A.
de C.V. for the provision of multi-channel sports betting service for the brand
“PlayCity”.
Kambi and Apuestas Internacionales, with 17 casinos in operation under the brand
“PlayCity”, have signed an agreement for Kambi to be the exclusive supplier of sports betting
services for the PlayCity casinos and online. This follows a successful ‘proof of concept’,
where Kambi deployed its retail offering in two of PlayCity’s casinos in Mexico.
Kambi will provide sports betting services to PlayCity’s entire Mexican land based casino
network and to its online operation, offering PlayCity’s customers with a contemporary and
market-leading omni-channel sports betting experience. Kambi is now live in five of
PlayCity’s casinos and the plan is to deploy in twelve more casinos by the end of March
2017.
Commenting on the agreement, Kristian Nylén, CEO of Kambi said:
“It has been a successful year working with PlayCity and we are delighted to sign this
agreement. Kambi has shown it can translate its compelling online user experience into its
retail offering for PlayCity’s casino customers with its unique over-the-counter and selfservice betting terminal offering. We are delighted that PlayCity’s customers are embracing
the product and we look forward to not only expanding the land-based distribution but also to
going live via online and mobile channels.”
About Kambi
Kambi is a B2B supplier of managed sports betting services to gaming operators. Kambi’s
product encompasses a broad offering from front end through to odds compiling and risk
management. The company’s current coverage includes more than 165,000 live betting
events and 300,000 pre-match events per year covering 65 different sports from all over the
world. Kambi utilises a best of breed security approach, with guiding principles from ISO
27001. Kambi is a member of WLA, EL, Cibelae and is eCOGRA certified. Kambi is listed on
First North at Nasdaq Stockholm under the symbol “KAMBI”. Kambi’s Certified Advisor is
Redeye AB.
Disclaimer: The information in this report/press release is such that Kambi is required to
disclose under the Swedish Securities Market Act.
Contact Kambi
CEO, Kristian Nylén +44 20 3617 7270
www.kambi.com
