Kambi Group plc, the world's trusted sports betting partner, has agreed a multi-year partnership with the leading private casino operator in The Netherlands, JVH gaming & entertainment group (JVH group).

JVH group plans to harness Kambi's high-performance sportsbook and powerful suite of front-end and price differentiation tools to launch its online sports betting offering in the Dutch market. This is anticipated for H2 2021 pending enabling legislation and corresponding regulatory approvals.

The foremost casino operator in The Netherlands, JVH group currently welcomes well over four million guest visits every year across more than 80 properties under brands including Jack's Casino and Flash Casinos. JVH group intends to enter the online gaming market upon regulation, with an engaging sports betting offer as a crucial component.

Kristian Nylén, CEO, Kambi, said: "We are very pleased to have put pen to paper on our partnership with JVH group, an agreement which positions both parties to fully capitalise on the forthcoming regulation of the Dutch online sports betting market.

"JVH's reach in The Netherlands' land-based casino sector is unmatched, and Kambi's digital expertise will enable them to accelerate their growth with a market-leading online sports betting offer."

Eric Olders, CEO & Chairman of JVH group, said: "This partnership marks an important strategic milestone for the company and entry into a new phase, with the aim of building on our casino business with the launch of a premium online sports betting product as we finally go digital.

"In Kambi, we are confident that we have found a trusted partner that shares our goal of providing players with engaging, innovative sports betting experiences, and we look forward to working closely with them as we deliver on our digital ambitions."