World Cup 2022: Five key takeaways from the group stages

World Cup 2022: Five key takeaways from the group stages

The group stages of the World Cup have served up a great deal of entertainment for fans all over the globe, and with that have come extensive opportunities for sports betting operators to capitalise on the buzz the tournament is creating. Cody Gakpo of the Netherlands...
Rising to the challenge of additional stoppage time

Rising to the challenge of additional stoppage time

For all the controversy and criticism levelled at the 2022 World Cup, I don’t think anyone could accuse it of being a dull affair on the pitch. The tournament has seen major upsets already with Argentina and Germany both losing 2-1, there have been plenty of goals,...
The key betting trends as the teams prepare for Qatar 2022

The key betting trends as the teams prepare for Qatar 2022

Jonathon Hurst, Head of Soccer at Kambi, looks at who bettors are backing to win in this year’s World Cup The countdown to the FIFA World Cup is almost over. In just a few days’ time some of the greatest footballers on Earth will take to the field in Qatar for what is...
Bet Builder: Improving the sports betting experience

Bet Builder: Improving the sports betting experience

A major long-term trend within the sports betting industry has been for players to demand increasingly more control over their experience. A quality bet builder has become a key differentiator in this regard and is often the key differentiator between great sportsbook...
Qatar 2022: what a winter World Cup means for sports betting

Qatar 2022: what a winter World Cup means for sports betting

Kambi’s Head of Soccer, Jonathon Hurst, on the potential impact a mid-season break could have on the sports betting market and why customer retention opportunities may be greater than ever. If this was a normal World Cup year, excitement for the knockout stages would...