What we do | Kambi
Skip to main content
Kambi

Our offering

Your partner for growth

Realise your sportsbook ambitions with a trusted partner and grow your business faster than you think.

Kambi is the leading supplier of online and land-based Sportsbooks to the regulated sports gambling and gaming industry.

We power some of the biggest brands in the industry, both in the US and in Europe, Kambi delivering scalable, unique, high-quality sports betting experiences.

Whether in a casino, racino or on mobile, Kambi can provide players with a seamless omni-channel experience that drives acquisition and boosts retention.

Kambi's Sportsbook comes with a range of managed services to ensure your sports betting business can fulfil its potential.

Our areas of expertise

Online sports betting

Read more

Land based sports betting

Read more

Player Account Management

Read more

Online sports betting

Kambi's service includes managed services as standard

Kambi’s flexible product and service model has already integrated with a wide variety of platforms, both third-party and proprietary platforms. Our agnostic approach ensures operators have the freedom to operate the platform which best serves their needs, with Kambi boasting a track record of quick and unproblematic integrations with platforms of all types.

UserInterface Third-party integration Web / player behaviour / analytics Open APIs RiskManagement VIP management Business Intelligence Reporting Sportsbook Compliance Integrity monitoring Player safety / responsible gambling Customer service assistance Pricingand trading Office data feeds Visualisation Land-based / on property digital signage Technologyplatform Hosting IT support Player account platform support Marketingsupport Acquisition and retention Full bonusing options PR content generation Kambi Managed Service
Third-party integration Web / player behaviour / analytics Open APIs User Interface VIP management Business Intelligence Reporting Risk Management Integrity monitoring Player safety / responsible gambling Customer service assistance Sportsbook Compliance Office data feeds Visualisation Land-based / on property digital signage Pricing and trading Hosting IT support Player account platform support Technology platform Acquisition and retention Full bonusing options PR content generation Marketing support Kambi Managed Service

Land-based sports betting

The full land-based sports betting experience optimised for omni-channel

Whether it’s on web, mobile or in land-based casinos and racinos, Kambi provides an entertaining sports betting experience optimized for omni-channel.

From over the counter betting, to bring-your-own-device, to our fully customisable self-service betting terminals, Kambi offers land-based operators of all shapes and sizes a Sportsbook solution for the modern-day player.

Kambi’s land-based Sportsbook solution has already been successfully deployed in regulated markets including Mexico and Belgium.

Kambi

Kambi is the leading, independent sportsbook partner to visionary operators worldwide, trusted to provide the tools and insight required to achieve long-term success in regulated markets, as well as offering the ultimate in sports betting technology. 


The highly complex and technical nature of sports betting means that while on the surface there may be little noticeable difference between a good sportsbook and an excellent one, what takes place below the surface is the difference between success and failure. From platform stability, to odds creation, to speed of delivery, to machine learning and much more, Kambi has set a standard others struggle to match.


Kambi’s unrelenting dedication to sports betting ensures its partners have a market-leading sportsbook to offer their players across retail and online.

Kambi have been top notch so far. We are very excited and happy with how everything is going.

- Gavin Mercado, Executive Director, Seneca Gaming

We just went through a process and we decided that Kambi was the best platform for us from a trading services standpoint. So we feel great about Kambi being a partner.

- Jay Snowden, CEO, Penn National Gaming

They are able to differentiate their product to cater to the Colombian need. This makes us more confident in Kambi being our partner for the long term.

German Segura, CEO, BetPlay

Our expertise

    First Tab

    Second Tab

    Third Tab

    Kambi’s on-property sportsbook brings the online pace to the retail space meaning retail players receive the same speed, market depth and in-play offering as players do betting online.

    A key component of providing players with a high-quality retail experience are Kambi’s Kiosks which leverages the same core technology stack that drives the online sportsbook. Kambi’s kiosks have revolutionised the way players bet on-property in the US. Across more than 35 casinos where the Kambi sportsbook is currently present in the US, approximately 75% of bets placed are via almost 1000 kiosks. Not only do they enable players to explore the client for additional betting opportunities, but the kiosks alleviate queuing pressures during busy times for over the counter bets.

    Another key part of Kambi’s retail offering is its Bring Your Own Device (BYOD) technology. BYOD enables players to view betting markets and odds on their mobile and build their betslips. When betslips are complete, a QR-code is created which can then be scanned on-property for quick and easy bet placement. BYOD significantly reduces over the counter waiting times, with clerks not required to request and enter players’ bet details into the system. This product is unique to the US market and has been particularly effective in states where online sports betting remains prohibited.

    As the popularity of Kambi’s retail sportsbook grows, so too has the insights garnered from higher betting volumes, with Kambi contiually making product improvements to ensure partners stay ahead of the competetion. A key reason why operators across the global look to join the industry’s premium sportsbetting network. A key reason why operators across the global look to join the industry’s premium sportsbetting network.

     

    At the core of Kambi’s online offering is its ability for operators to differentiate ensuring Kambi partners can be true to their brand and distinct from competitors. Whether this is through creating a unique front-end through Kambi API’s, adapting odds to suit local markets or utilising a range of marketing tools designed to acquire or retain players, Kambi partners can realise their sports betting ambitions and become market leaders.

    Offering this capability ensures that Kambi partners operating in the same market have the ability to provide players with a unique sports betting experience, giving them greater ability to control their competitiveness, ensuring Kambi partners have the levers they need to take their own unique paths to market leadership.

    Processing in excess of half a billion transactions in any given month, on a platform tailored for a myriad of regulations and in environment that demands uptime 24/7 and 365 days a year, Kambi provides its partners a sportsbook which can be relied upon to be available at all times, particularly when it matters most.This requires a robustness and sophistication of technology to ensure continued delivery, particularly during periods where volumes spike. 

    A contributing factor to this product leadership is Kambi’s obsession with continuous improvement. We understand minor adjustments deliver major results and therefore we strive to improve each and every day, thus optimising our partners’ performance. 

    A key reason why an increasing number of operators across the global look to join the industry’s premium sportsbetting network.

     

    Kambi powers market leading brands across the world, using indsutry leading technology supported by highly skilled expertise to deliver a seamless omni-channel experience, one that drives acquisition, boosts retention and ultimately springboards visionary operators to success across the globe.

    The highly complex and technical nature of sports betting means that while on the surface there may be little noticeable difference between a good sportsbook and an excellent one, what takes place below the surface is the difference between success and failure. From platform stability, to odds creation, to speed of delivery, to machine learning and much more, Kambi has set a standard others struggle to match.

    This focus on the unseen features enables partners to easily control the player-facing elements, including the ability to develop tailored products and functionality best suited to their end users and target market, confident that Kambi will look after the rest.

    The end result is an outsourced sportsbook that enables partners to cost-efficiently offer end users a premium sportsbook, that delivers a first-rate experience across mobile, online and retail utilising existing player cards and loyalty schemes.

    To find out how joining the industry’s premium sportsbetting network can springboard your sportsbook ambitions, contact Kambi.

     

    An interview with Betplay CEO

    Betplay has been a Kambi partner since 2017 and have enjoyed rapid growth, becoming one of the most popular sports betting brands in the regulated Colombian market.
    We spoke with Betplay CEO German Segura about their rise to becoming the leading sportsbook in Colombia, shortly before renewing with Kambi in 2020.

    Watch here

    Introduction to Kambi

    A brief introduction to Kambi of what we do and who we power. Partner with confidence. Partner with Kambi. Reach new heights and join the industry’s premium sports betting network.

    Watch here

    On-property launch

    Kambi originally launched the Parx on-property sportsbook in early 2019 into a temporary space. Later that same year the Kambi-powered Parx sportsbook in Philadelphia relaunched into a purpose-built 7400 square foot area within the Casino featuring a 156 foot HD media wall and 18 Kambi Kiosks.

    Watch here

    Power of the network

    Kambi was created to join together the resources of an industry struggling to compete against the market dominating leaders.

    All Kambi partners benefit from Kambi’s industry leading risk management solutions that protect against match fixing and fraudulent play. The power of the Kambi network is best seen with the unique data insight that goes into powering and futureproofing the Kambi sportsbook for the end user.

    A fully managed service

    Kambi takes care of the day-to-day operation of the Sportsbook so you don’t have to. From pricing and risk management, to integrity monitoring and customer services support, Kambi has it covered.

    Removing this essential but burdensome work provides operators with the freedom to focus on their strategic planning and execution, and on areas which provide true differentiation.

    Kambi understands it only succeeds if its operators do. That’s why we work closely with you, sharing our Sportsbook knowledge and expertise to ensure a true partnership. As well as strategic advice, we offer our range of managed services as standard, at no extra cost.

    Who Kambi works with

    Kambi’s flexible product and service model has already integrated with a wide variety of platforms, both third-party and proprietary platforms. Our agnostic approach ensures operators have the freedom to operate the platform which best serves their needs, with Kambi boasting a track record of quick and unproblematic integrations with platforms of all types.